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The course path

Three series. 52 weeks. One path.

Every week is a filmed episode with Gerard, the workbook pages that make you write it down, and a Story Method tutor that stays up with you afterwards. Start at Week One and walk the path in order — that order is the transformation.

The Transformational Story Method · Your Story and Your Method™

Weeks 1–4

Taught from Transformational Life Coach

  1. 01The Six Defining MomentsLearn how to look back over your life, identify six defining moments, find the common theme running through…
  2. 02How to Become the Leading Expert in Your FieldLearn how to take the six primary things you identified in Week 1 and begin developing real expertise…
  3. 03Create Your Big Audacious Goal and Build the Future You Can SeeLearn how to create one Big Audacious Goal, make the future specific enough to see and feel, mentally…
  4. 04Create New Mental Maps and Write Your New Life ScriptLearn how to identify the mental maps that have been guiding your choices, create new maps that agree…

Vision, Mind and the New Script

Weeks 5–9

Taught from Mind Sculpting Reality

  1. 05Anchor Your New Life Script Into Your Subconscious MindLearn how to take the new life script you created in Week 4 and begin conditioning your mind…
  2. 06Create Your Perfect DayLearn how to create your Perfect Day by describing what an ordinary day actually looks like as the…
  3. 07Create Your Strategic Plan of ActionLearn how to take the vision you've created for your life and turn it into a strategic plan…
  4. 08Identify Your Unique "It" FactorLearn how to identify your unique "It" Factor by uncovering the qualities, experiences, perspectives, talents, passions, presence, and…
  5. 09Find Your VoiceLearn how to find your natural voice, recognize the way you naturally communicate, and begin developing a trained…

Presence, Words and Voice

Weeks 10–17

Taught from Unlocking Your Unique "It" Factor

  1. 10Hone Your Message and Find Your Writing and Speaking StyleLearn how to hone your message and identify your writing and speaking style by paying attention to the…
  2. 11Choose Your Thoughts and Change Your StateLearn how to choose the thoughts you're thinking at any given moment based on the person you have…
  3. 12Turn One Defining Moment Into a SpeechLearn how to take one of your six defining moments, pull the deeper message and lesson out of…
  4. 13Turn Your Message Into a HeadlineLearn how to take the message inside one of your six defining stories and turn it into a…
  5. 14Write Your Speech With Intention and ObjectiveLearn how to write your speech by first establishing your intention, your objective, and what your audience should…
  6. 15Write the Complete SpeechLearn how to take everything you've already developed and write the complete speech from the opening question through…
  7. 16Visualize and Rehearse Your SpeechLearn how to use visualization, imagination, and mental rehearsal to see yourself delivering the speech you have already…
  8. 17Turn Your Signature Speech Into Your First BookLearn how to take one of the signature speeches you have already written and use the defining story…

Your Lane and Your Audience

Weeks 18–20

Taught from Transformational Life Coach

  1. 18Build Your Own Process for the People You ServeLearn how to take the process you have been going through and translate it into a process you…
  2. 19Teach, Coach and Train Through Your ProcessLearn how to take the process you mapped out last week and begin using it to teach, coach,…
  3. 20Build Your One Clear Core OfferLearn how to take the process you now know how to teach, coach, and train people through and…

Courage and Mental Maps

Weeks 21–29

Taught from Mind Sculpting Reality

  1. 21Validate Your Offer With Real PeopleLearn how to take the core offer you built last week, put it in front of real people,…
  2. 22Price Your Core OfferLearn how to take the core offer you validated last week and determine a price that makes sense…
  3. 23Sell Your Offer Through a Real ConversationLearn how to communicate and sell your core offer through a real conversation without dumping information on people,…
  4. 24Deliver Your Offer and Produce Real ResultsLearn how to deliver your core offer so the person is not simply consuming information but is actually…
  5. 25Refine Your Offer From Real Client EvidenceLearn how to use the results, questions, confusion, objections, completion data, and feedback from real clients to improve…
  6. 26Position Yourself Around What You Are Known ForLearn how to position yourself around the one thing you want people to know you for by putting…
  7. 27Turn the Business Into an Automated SystemLearn how to take the repetitive parts of your business and turn them into a simple automated path…
  8. 28Build the Team Around the MethodologyLearn how to identify one person who is already close to your work and begin training that person…
  9. 29Expand the Mission Through Coaching, Teaching and SpeakingLearn how to take one core teaching from your methodology and put it in front of more people…

Programs, Ecosystem and Community

Weeks 30–35

Taught from Transformational Life Coach

  1. 30Build a Community Around the MissionLearn how to create one simple place where people who connect with your message can meet with you…
  2. 31Create a Signature Live ExperienceLearn how to take one useful part of your methodology and turn it into one live workshop you…
  3. 32Build Strategic Relationships and PartnershipsLearn how to identify people and organizations that already serve the same kind of people you serve and…
  4. 33Develop Leaders From Inside the CommunityLearn how to identify one person inside the community who has already demonstrated leadership and begin developing that…
  5. 34Teach Someone Else to Deliver One Part of the MethodologyLearn how to teach one trusted person to guide somebody through one specific step of your methodology correctly.
  6. 35Multiply the Message Through Other PeopleLearn how to take one person who has been prepared to carry part of the work and give…

Coaching, Teaching and Training

Weeks 36–40

Taught from Transformational Speaker Trainer

  1. 36Get Your First or Next Paid Speaking EngagementLearn how to take one of the signature speeches you have already developed and begin pursuing one realistic…
  2. 37Turn a Speaking Engagement Into Coaching or TrainingLearn how to use one speaking engagement to create a clear next step for the people or organization…
  3. 38Get Your First or Next Paid Training ContractLearn how to take one part of your existing methodology and present it to an organization as a…
  4. 39Get Repeat Business From People You Already ServedLearn how to stop treating every completed engagement like the end of the relationship and begin creating repeat…
  5. 40Build a Simple Referral HabitLearn how to consistently ask people who have already experienced your work to introduce you to other people…

Stage Presence and Delivery

Weeks 41–49

Taught from Captivate

  1. 41Build a 90-Day Booking CalendarLearn how to turn the speaking, coaching, training, referral, and follow-up activities you are already doing into a…
  2. 42Know Your NumbersLearn how to track a small set of numbers that tells you whether your business- development activity is…
  3. 43Double Down on What Is Actually WorkingLearn how to use the numbers you tracked last week to identify which business- development activity is actually…
  4. 44Increase Your Price When the Evidence Supports ItLearn how to decide whether the evidence you have created now supports increasing the price of one existing…
  5. 45Create More Income From What You Already BuiltLearn how to create more income by selling and using the books, speeches, coaching, training, workshops, and other…
  6. 46Make the Business Fit the Life You Said You WantedLearn how to look at the business you have been building and make sure it actually fits the…
  7. 47Build Financial Breathing RoomLearn how to begin creating financial breathing room inside your business so every slow week, canceled client, or…
  8. 48Create Your Slow-Season Action PlanLearn how to create a simple action plan you can use when business slows down so you do…
  9. 49Create a Stop-Doing ListLearn how to create a stop-doing list so your time is no longer being consumed by activities, commitments,…

Scale and Legacy

Weeks 50–52

Taught from Transformational Life Coach

  1. 50Create One Sustainable Way to Give BackLearn how to choose one simple, sustainable way to use what you know to help somebody without turning…
  2. 51Document the Evidence of Your TransformationLearn how to document the evidence of the transformation that has taken place over this year so you…
  3. 52Congratulations - You Finished the 52 WeeksAnd this week, I am not going to teach you anything new. I just want to take this…