The Six Defining Moments
Learn how to look back over your life, identify six defining moments, find the common theme running through…
The Six Defining Moments
The full 52-week journey
From who you are to who you were meant to be
This is not a course built from theory. Every week comes straight out of a book Gerard wrote and a process he has coached people through — taught in the exact order transformation happens. Seven books. Fifty-two weeks. One continuing journey.
Where it starts
The Transformational Story Method™
Before you can build a new future, you have to see the old story you have been building on. Week One opens with the six moments that made you — and everything in the 52 weeks after it stands on what you uncover there.
- 1
Write out the three defining moments that lifted you, and the three that broke you.
- 2
Separate the facts of what happened from the feelings and the meaning you attached to them.
- 3
Find the meaning that has been quietly running your decisions ever since.
- 4
Name who you are at the core, underneath the story.
- 5
Write the new script — and then live it out, one week at a time.
All 52 weeks, in order
Each week is one teaching episode, matching workbook homework, and your AI tutor. The order is the transformation — so weeks unlock one at a time inside the membership.
The Transformational Story Method · Your Story and Your Method™
Weeks 1–4How to Become the Leading Expert in Your Field
Learn how to take the six primary things you identified in Week 1 and begin developing real expertise…
How to Become the Leading Expert in Your Field
Create Your Big Audacious Goal and Build the Future You Can See
Learn how to create one Big Audacious Goal, make the future specific enough to see and feel, mentally…
Create Your Big Audacious Goal and Build the Future You Can See
Create New Mental Maps and Write Your New Life Script
Learn how to identify the mental maps that have been guiding your choices, create new maps that agree…
Create New Mental Maps and Write Your New Life Script
Vision, Mind and the New Script
Weeks 5–9Anchor Your New Life Script Into Your Subconscious Mind
Learn how to take the new life script you created in Week 4 and begin conditioning your mind…
Anchor Your New Life Script Into Your Subconscious Mind
Create Your Perfect Day
Learn how to create your Perfect Day by describing what an ordinary day actually looks like as the…
Create Your Perfect Day
Create Your Strategic Plan of Action
Learn how to take the vision you've created for your life and turn it into a strategic plan…
Create Your Strategic Plan of Action
Identify Your Unique "It" Factor
Learn how to identify your unique "It" Factor by uncovering the qualities, experiences, perspectives, talents, passions, presence, and…
Identify Your Unique "It" Factor
Find Your Voice
Learn how to find your natural voice, recognize the way you naturally communicate, and begin developing a trained…
Find Your Voice
Presence, Words and Voice
Weeks 10–17Hone Your Message and Find Your Writing and Speaking Style
Learn how to hone your message and identify your writing and speaking style by paying attention to the…
Hone Your Message and Find Your Writing and Speaking Style
Choose Your Thoughts and Change Your State
Learn how to choose the thoughts you're thinking at any given moment based on the person you have…
Choose Your Thoughts and Change Your State
Turn One Defining Moment Into a Speech
Learn how to take one of your six defining moments, pull the deeper message and lesson out of…
Turn One Defining Moment Into a Speech
Turn Your Message Into a Headline
Learn how to take the message inside one of your six defining stories and turn it into a…
Turn Your Message Into a Headline
Write Your Speech With Intention and Objective
Learn how to write your speech by first establishing your intention, your objective, and what your audience should…
Write Your Speech With Intention and Objective
Write the Complete Speech
Learn how to take everything you've already developed and write the complete speech from the opening question through…
Write the Complete Speech
Visualize and Rehearse Your Speech
Learn how to use visualization, imagination, and mental rehearsal to see yourself delivering the speech you have already…
Visualize and Rehearse Your Speech
Turn Your Signature Speech Into Your First Book
Learn how to take one of the signature speeches you have already written and use the defining story…
Turn Your Signature Speech Into Your First Book
Your Lane and Your Audience
Weeks 18–20Build Your Own Process for the People You Serve
Learn how to take the process you have been going through and translate it into a process you…
Build Your Own Process for the People You Serve
Teach, Coach and Train Through Your Process
Learn how to take the process you mapped out last week and begin using it to teach, coach,…
Teach, Coach and Train Through Your Process
Build Your One Clear Core Offer
Learn how to take the process you now know how to teach, coach, and train people through and…
Build Your One Clear Core Offer
Courage and Mental Maps
Weeks 21–29Validate Your Offer With Real People
Learn how to take the core offer you built last week, put it in front of real people,…
Validate Your Offer With Real People
Price Your Core Offer
Learn how to take the core offer you validated last week and determine a price that makes sense…
Price Your Core Offer
Sell Your Offer Through a Real Conversation
Learn how to communicate and sell your core offer through a real conversation without dumping information on people,…
Sell Your Offer Through a Real Conversation
Deliver Your Offer and Produce Real Results
Learn how to deliver your core offer so the person is not simply consuming information but is actually…
Deliver Your Offer and Produce Real Results
Refine Your Offer From Real Client Evidence
Learn how to use the results, questions, confusion, objections, completion data, and feedback from real clients to improve…
Refine Your Offer From Real Client Evidence
Position Yourself Around What You Are Known For
Learn how to position yourself around the one thing you want people to know you for by putting…
Position Yourself Around What You Are Known For
Turn the Business Into an Automated System
Learn how to take the repetitive parts of your business and turn them into a simple automated path…
Turn the Business Into an Automated System
Build the Team Around the Methodology
Learn how to identify one person who is already close to your work and begin training that person…
Build the Team Around the Methodology
Expand the Mission Through Coaching, Teaching and Speaking
Learn how to take one core teaching from your methodology and put it in front of more people…
Expand the Mission Through Coaching, Teaching and Speaking
Programs, Ecosystem and Community
Weeks 30–35Build a Community Around the Mission
Learn how to create one simple place where people who connect with your message can meet with you…
Build a Community Around the Mission
Create a Signature Live Experience
Learn how to take one useful part of your methodology and turn it into one live workshop you…
Create a Signature Live Experience
Build Strategic Relationships and Partnerships
Learn how to identify people and organizations that already serve the same kind of people you serve and…
Build Strategic Relationships and Partnerships
Develop Leaders From Inside the Community
Learn how to identify one person inside the community who has already demonstrated leadership and begin developing that…
Develop Leaders From Inside the Community
Teach Someone Else to Deliver One Part of the Methodology
Learn how to teach one trusted person to guide somebody through one specific step of your methodology correctly.
Teach Someone Else to Deliver One Part of the Methodology
Multiply the Message Through Other People
Learn how to take one person who has been prepared to carry part of the work and give…
Multiply the Message Through Other People
Coaching, Teaching and Training
Weeks 36–40Get Your First or Next Paid Speaking Engagement
Learn how to take one of the signature speeches you have already developed and begin pursuing one realistic…
Get Your First or Next Paid Speaking Engagement
Turn a Speaking Engagement Into Coaching or Training
Learn how to use one speaking engagement to create a clear next step for the people or organization…
Turn a Speaking Engagement Into Coaching or Training
Get Your First or Next Paid Training Contract
Learn how to take one part of your existing methodology and present it to an organization as a…
Get Your First or Next Paid Training Contract
Get Repeat Business From People You Already Served
Learn how to stop treating every completed engagement like the end of the relationship and begin creating repeat…
Get Repeat Business From People You Already Served
Build a Simple Referral Habit
Learn how to consistently ask people who have already experienced your work to introduce you to other people…
Build a Simple Referral Habit
Stage Presence and Delivery
Weeks 41–49Build a 90-Day Booking Calendar
Learn how to turn the speaking, coaching, training, referral, and follow-up activities you are already doing into a…
Build a 90-Day Booking Calendar
Know Your Numbers
Learn how to track a small set of numbers that tells you whether your business- development activity is…
Know Your Numbers
Double Down on What Is Actually Working
Learn how to use the numbers you tracked last week to identify which business- development activity is actually…
Double Down on What Is Actually Working
Increase Your Price When the Evidence Supports It
Learn how to decide whether the evidence you have created now supports increasing the price of one existing…
Increase Your Price When the Evidence Supports It
Create More Income From What You Already Built
Learn how to create more income by selling and using the books, speeches, coaching, training, workshops, and other…
Create More Income From What You Already Built
Make the Business Fit the Life You Said You Wanted
Learn how to look at the business you have been building and make sure it actually fits the…
Make the Business Fit the Life You Said You Wanted
Build Financial Breathing Room
Learn how to begin creating financial breathing room inside your business so every slow week, canceled client, or…
Build Financial Breathing Room
Create Your Slow-Season Action Plan
Learn how to create a simple action plan you can use when business slows down so you do…
Create Your Slow-Season Action Plan
Create a Stop-Doing List
Learn how to create a stop-doing list so your time is no longer being consumed by activities, commitments,…
Create a Stop-Doing List
Scale and Legacy
Weeks 50–52Create One Sustainable Way to Give Back
Learn how to choose one simple, sustainable way to use what you know to help somebody without turning…
Create One Sustainable Way to Give Back
Document the Evidence of Your Transformation
Learn how to document the evidence of the transformation that has taken place over this year so you…
Document the Evidence of Your Transformation
Congratulations - You Finished the 52 Weeks
And this week, I am not going to teach you anything new. I just want to take this…
Congratulations - You Finished the 52 Weeks
The source
The books this journey is built on
Every chapter Gerard has written becomes a week you live through — with him teaching it live instead of you reading it alone.
Read about every bookWeeks 1–15
Transformational Life Coach
How to Reprogram Your Mind, Rewire Your Thinking, and Become the Person You Were Truly Meant to Be
The foundation of everything. The Transformational Story Method™, your Big Audacious Goal, the fear factor, anchoring and priming the subconscious mind, new mental maps, your new life script, and the strategic plan of action that carries it.
Buy on Amazon
Weeks 16–23
Mind Sculpting Reality
Peel away the layers and reveal the person underneath
Story analysis, crafting the vision, reverse engineering it, turning it into a to-do list, programming the subconscious, restating intentions, and getting MAD — massive action daily.
Buy on Amazon
Weeks 24–31
Unlocking Your Unique “It” Factor
The thing about you that cannot be duplicated
Magnetic presence, the power of your words, flow state, your divine matrix, your unique voice, intention, humor, metaphor, body language, and resonant authenticity.
Buy on Amazon
Weeks 32–39
Transformational Speaker Trainer
Turn your story into a speech, and your speech into a business
Your core identity as a speaker, headlines that sell, crafting a powerful speech from personal stories, being seen and heard, getting engagements, products and programs, publishing your first book, and coaching and training others.
Buy on Amazon
Weeks 40–44
Captivate
Make them feel it before you ever reach the point
Atmospheric experience, magnetic presence and energy, capturing and holding attention with story, gamification, writing a great speech, and practice that makes it yours.
Buy on Amazon
Weeks 45–49
Stand Up, Speak Up & Show Out
Find your voice, hone your message, speak your truth with power and authority
Finding your voice, honing your ideal message, your speaking style, managing nerves, connecting with any audience, your speaker brand, and the business of speaking.
Buy on Amazon
Weeks 50–52
Lead With Your Voice
The art and science of storytelling made easy
The sound that separates you, breath and resonance, the music of meaning, speaking to one person, and leading a room with the voice that is already yours.
Buy on Amazon
Companion read
The Outcome Focused Mind
A step-by-step guide to creating whatever you want in life
Deciding the outcome first, then working backwards until the path is obvious — the thinking that runs underneath every week of the journey.
Buy on Amazon